Programme N° 03 BuildStrong Founder Coaching · Ongoing

You're not failing. You're just losing time you can't afford to lose.

The business keeps growing. The patterns running it haven't moved in years. Ongoing coaching for founders who can see the next stage but can't get there from here.

Format 1:1 · ongoing
Cadence Monthly · flexible
From £600/mo
Capacity Five founders at a time
01 · The Premise
Founders don't get stuck once.
They get stuck repeatedly.
What building from scratch actually looks like
02 · The Reality

Six things that keep founders stuck.

This isn't failure. It's what happens when you build something from scratch and the business outgrows the way you've been running it.

i.

Being owned by your business

You built it. Now it runs you. You can't step back without feeling it'll fall apart.

ii.

Wearing too many hats

CEO, CFO, head of sales, customer support. You know it isn't scalable, but you can't see the path out.

iii.

Strategic thinking gone narrow

Stuck in the weeds. The big-picture thinking that got you here? You can't access it any more.

iv.

Decisions that deplete you

Every decision drains you. You're making hundreds a week. And you can't tell which ones actually matter.

v.

Team dynamics you can't fix

You hired people to help. But you're still the bottleneck. And you don't know why.

vi.

Stress at your ceiling

Your brain has learned to handle a certain level. But scaling requires more. And you're already at your threshold.

Plate i · The architecture
03 · The Method

Pause. Reset. Stay unstuck.

The same architecture as Lead Strong, but applied iteratively as the business grows. One method. Three movements. Repeated for each new stuck state at each new stage.

PauseFirst month Diagnose. CliftonStrengths reveals how you're wired. FITT16 reveals your purpose. Amygdala-PFC assessment maps when your brain gets stuck and your current stress tolerance threshold.
ResetOngoing Retrain. Each session tackles your current stuck state — cognitive reset, strategic clarity, team challenges, scaling decisions. Brain retraining protocols matched to your pattern. Structured work, not passive support.
GoLong-term Stay unstuck. Build systems so you don't get stuck in the same places again. As the business grows, we work on the new stuck areas of the next stage and progressively increase your stress capacity.
04 · In Their Words
"
Working with John has been life-changing for me.
Ralph Shorthose · Redhouse Bank
05 · Why Once Isn't Enough

Different growth stages create different stuck states.

The bottleneck at £100K isn't the bottleneck at £1M. BuildStrong gets you unstuck at each stage and builds the stress capacity the next one demands.

i. £0 – 100K

Stuck doing everything

Handling uncertainty and scarcity. Every task falls on you. You can't tell what to prioritise.

ii. £100K – 500K

Stuck hiring the wrong people

Handling team conflict and delegation. You hired help — but you're still doing it all yourself.

iii. £500K – 1M

Stuck in operational chaos

Handling operational complexity. Systems breaking. You're firefighting instead of building.

iv. £1M+

Stuck being the bottleneck

Handling board pressure and scale-up demands. Everything still flows through you.

I help you get unstuck at each stage and build the stress capacity the next stage requires.

06 · The Difference

BuildStrong is not Lead Strong.

Founders often confuse them. They run on the same neuroscience, but they're built for different lives and different problems.

Programme i.
Lead Strong

Designed for senior leaders in established organisations — VPs and C-suite executives navigating corporate complexity, board dynamics, and large team leadership.

Built for Senior leaders & execs
Format Fixed · 12 weeks
Focus A specific stuck pattern
Investment £3,600 · one fee
Programme iii.
Build Strong

Built for founders and small business owners — wearing multiple hats, building from scratch, managing cash flow, hiring first teams, scaling without losing what made you successful.

Built for Founders & owners
Format Ongoing · monthly
Focus Each new stuck state, as it appears
Investment From £600/month
07 · Investment

Three ways in, depending on the cadence you need.

Every tier starts with the same diagnostic foundation. Choose the level of support that fits where the business is right now.

i.

Standard

For the founder who wants steady, ongoing thinking-partnership while running the business.

£600
Per month · cancel any time
 
What's included
  • Two 90-minute coaching sessions per month
  • CliftonStrengths · FITT16 · Amygdala-PFC diagnostic
  • Leadership architecture redesign in months 1–2
  • Founder Brain Baseline session
  • Unlimited WhatsApp & email support
  • "Fire your coach" template at end of engagement

Cancel any time, with 30 days' notice.

Apply for Standard
iii.

Three-month package

For the founder who already knows three months of deep work is what's needed — paid upfront, all in.

£3,200
Three months · paid upfront
A saving of £400 against the monthly Intensive.
Everything in Intensive
  • Four 90-minute coaching sessions per month
  • Daily brain-retraining exercises
  • Stress tolerance training — progressive protocols
  • Business Architecture Audit in month one
  • Founder Emergency Hotline · 2-hour response
  • Unlimited Pre-Meeting Prep sessions

Three-month commitment. No mid-cycle exit.

Apply for the package
Most founders

Start on Intensive for two or three months while getting unstuck fast — then switch to Standard for ongoing support as the business scales. The three-month package is right when you already know the depth of work needed and want to lock the saving.

Capacity Limited to five BuildStrong founders at any one time.
Returning A 35% reduction if the same pattern resurfaces within twelve months.
First step A fifteen-minute discovery call. We confirm fit, then choose tier together.
08 · The Invitation

Stop being owned by what you built.

A discovery call is a fifteen-minute conversation. No preparation. No pitch. An honest read of whether BuildStrong fits the moment your business is in.

i. You tell me where you're stuck.
ii. I map the brain pattern keeping you there.
iii. We decide together if it's a fit — and which tier.
Book a discovery call Or take the diagnostic
Catalyst Growth Coaching · BuildStrong End of programme