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Ongoing Founder Coaching

BuildStrong:
Coaching for Founders
Who Keep Getting Stuck

Your business is growing. But you're stuck. In the weeds. Making every decision. Being owned by what you built. I help founders get unstuck — and stay unstuck as they scale — while building the stress tolerance to handle the next level.

Founders Get Stuck. Repeatedly.

Being owned by your business
You built it. Now it runs you. You can't step back without feeling like it'll fall apart.
Wearing too many hats
You're the CEO, CFO, head of sales, and customer support. You know this isn't scalable, but you can't see the path out.
Strategic thinking that's gone narrow
You're stuck in the weeds. The big-picture thinking that got you here? You can't access it.
Decision-making that depletes you
Every decision drains you. You're making hundreds per week. And you can't tell which ones actually matter.
Team dynamics you can't fix
You hired people to help. But you're still the bottleneck. And you don't know why.
Stress levels you can't sustain
Your brain has learned to handle a certain level of stress. But scaling requires handling more. And you're already at your threshold.

This isn't failure. This is what happens when you build something from scratch. Different stuck states require different solutions. BuildStrong gives you flexible support to get unstuck — whatever the current stuck area is — while building your stress tolerance for the next stage.

What BuildStrong Does

Getting You Unstuck — And Keeping You There

Restore Cognitive Capacity

Decision-making feels sharp again. Strategic clarity returns so you can see the business clearly.

Build Sustainable Architecture

How you structure your time, make decisions, and delegate — so you don't burn out.

Increase Stress Tolerance

Handle the pressure of the next growth stage. Your brain stays online when stakes rise.

Flexible Support That Scales With You

01
First Month

Pause — Diagnose

CliftonStrengths reveals how you're wired and where you're misaligned. FITT16 reveals your purpose. Amygdala-PFC assessment identifies when your brain gets stuck and your current stress tolerance threshold.

02
Ongoing

Reset — Retrain

Each session tackles your current stuck state: cognitive reset, strategic decisions, team challenges, scaling issues, stress tolerance building. Brain retraining protocols matched to your pattern. Not passive rest — structured work.

03
Long-Term

Go — Stay Unstuck

We build systems to prevent you from getting stuck in the same places again. As your business grows, we work on new stuck areas and progressively increase your stress capacity for each new stage.

Why Founders Don't Get Stuck Once

Different Growth Stages Create Different Stuck States

£0-100K

Stuck Doing Everything

Handling uncertainty and scarcity. Every task falls on you. You can't tell what to prioritise.

£100K-500K

Stuck Hiring Wrong People

Handling team conflict and delegation. You hired help but you're still doing it all yourself.

£500K-1M

Stuck in Operational Chaos

Handling operational complexity. Systems are breaking. You're firefighting instead of building.

£1M+

Stuck Being the Bottleneck

Handling board pressure and scale-up demands. Everything still flows through you.

I help you get unstuck at each stage AND build the stress capacity the next stage requires.

BuildStrong vs LeadStrong

LeadStrong

Designed for senior leaders in established organisations — VPs and C-suite executives navigating corporate complexity, board dynamics, and large team leadership. Fixed 12-week programme.

BuildStrong

Built for founders and small business owners facing different challenges: wearing multiple hats, building from scratch, managing cash flow pressure, hiring your first team, and scaling without losing what made you successful. Flexible ongoing support.

Investment

Choose Your Subscription

Standard

Monthly Coaching

£600/month
2 coaching sessions per month
  • CliftonStrengths assessment
  • FITT16 assessment
  • Amygdala-PFC assessment
  • Unlimited support between sessions
  • Brain retraining protocols
  • Strategic frameworks and tools
  • Blindfolded movement protocols
Get Started
3-Month Package

BuildStrong Reset

£3,200
Save £400 vs. monthly intensive
  • 12 sessions over 3 months
  • CliftonStrengths + FITT16
  • Full support package
  • Locked-in commitment
  • Pay upfront
Get Started

Monthly subscriptions: switch between tiers or pause anytime with 30 days' notice. Most founders start intensive, then adjust as needs change.

What Founders Say

"

I just wish I'd have met John years ago to have applied this knowledge in my previous businesses.

Stuart PloughmanSerial Entrepreneur
"

Working with John has given me a safe space to talk and work with someone to keep me focused on my goals.

Jeremy King
You Don't Have to Do This Alone

Stop Getting Stuck.
Start Scaling

I understand that founders don't get stuck once — they get stuck repeatedly. I've built my own business. I know the isolation, uncertainty, and pressure.

Book a Call